Inspired by Seth Godin — This is Marketing
Dogs are kind, loving, and compassionate. they are always present at the moment and loyal to their owners no matter what a dog is doing. When you are away, dogs are always on their best behavior and when you return, he or she will be excited to see you. A lot of people agree that dogs can be a better person than most humans. A simple treat is all it takes to make them super happy.
If you buy your dog luxury Food, it makes him happy, if you buy him simple food, it still makes him happy …
Let’s get to the point!
According to a recent report from “the American Pet Products Association”, Americans spent $95.7 billion on their pets in 2019.
Pet owners consider pets to be part of their family, it’s not surprising that owners derive satisfaction from investing and spending more money on their food, but do dogs feel more loved if the owner spends more money on his food? of course not, or at least we can’t know … this is so complicated!
Dog Food Marketing : when the users of the product aren’t the buyers, in other word they aren’t the target market.
Now you understand! These products are not for dogs they are for the owners.
